A strategic creative partnership that defines your brand’s story, visual language, and campaign roadmap. We provide art direction for shoots, evolve visual identity systems, craft positioning and storytelling frameworks, and deliver campaign strategies that convert. Ideal for brands ready to scale with cohesive, elevated creative that performs across channels.

What’s included (core deliverables)

- Creative strategy brief: audience insights, positioning statement, tone-of-voice, messaging pillars.

- Visual direction package: moodboards, color/texture guidance, photography & video shot lists, styling notes.

- Art direction for shoots: creative brief for photographer/videographer, sample shot lists, on-set direction checklist (option: attend shoot or remote supervision).

- Brand evolution recommendations: updated logo use, patterns, iconography and layout treatments to extend existing identity.

- Campaign blueprint(s): campaign concept, key assets list, channel rollout plan, sample templates (social, hero imagery, paid ads).

- Storytelling assets: brand narrative, 3–5 headline hooks, suggested microcopy for key touchpoints.

- Creative consultation: 1:1 strategy sessions (monthly or per-project), feedback consolidation, and a one-page creative playbook for internal teams.

Key benefits (why clients buy)

- Single-source creative vision prevents fragmented campaigns and inconsistent visuals.

- Faster, higher-quality content production with clear art direction and approved shot lists.

- Strategic storytelling that strengthens brand equity and improves campaign performance.

- Scalable guidance your in-house teams or vendors can follow, reducing rework and agency dependency.

Who this fits

- Growing DTC, boutique, wellness/luxury, and mission-driven brands wanting a unified, elevated creative voice and repeatable campaign systems.

Packages:

Essentials — $2,800 CAD

- Deliverables: creative brief & messaging pillars, 1 visual direction (moodboard + color/texture/typography), 1 campaign concept with asset list, shoot/shootless art direction checklist, 1×60‑min strategy call, 1 round revisions, 1‑page creative playbook.

- Timeline: 4–6 weeks

- Deposit: $250 setup fee + 25% deposit ($700) = $950 upfront

Start Essentials — $950 deposit

Growth — $6,500 CAD

- Deliverables: full creative strategy brief & positioning, 2 visual directions, 2 campaign concepts + prioritized production plan, detailed shoot briefs & shot lists, on‑set or remote art direction (up to 1 day), 2×60‑min strategy calls, editable templates (Canva/Figma), 2 rounds revisions, 3‑page creative playbook + rollout roadmap.

- Timeline: 6–10 weeks

- Deposit: $250 setup fee + 25% deposit ($1,625) = $1,875 upfront

Start Growth — $1,875 deposit

Premium — $12,500 CAD

- Deliverables: end-to-end brand creative leadership: audience research & competitive audit, positioning & narrative framework, 3 visual directions, multi-campaign blueprint, full production kit and vendor coordination, on‑set art direction (up to 3 days) or full production oversight, ongoing monthly creative consultation (first month included), editable asset system, 3 rounds revisions, 8–10 page creative playbook + 90‑day creative roadmap.

- Timeline: 8–12+ weeks (phased delivery)

- Deposit: $250 setup fee + 25% deposit ($3,125) = $3,375 upfront

Start Premium — $3,375 deposit

To begin: $250 setup fee + 25% deposit due at booking. Deposit applies to total invoice. Final balance due per milestone or on delivery. Setup fee non‑refundable once work begins. For longer engagements we offer milestone payments and a minimum 6‑week commitment.***